Meet The Team

I am a co-founder and endurance coach at Norsem Endurance, specialising in triathlon and ultra-endurance events. My coaching focuses on helping athletes of all levels build resilience, improve performance, and balance training with the realities of everyday life. I believe endurance sport is as much about mental strength as physical preparation, and I work closely with athletes to develop both.

I hold a British Triathlon Federation coaching qualification and I am a Certified IBFI Bike Fitter. I am currently furthering my knowledge by studying Level 3 Diet and Nutrition and Level 4 Advanced Sports Nutrition, allowing me to support athletes with a more complete, performance-focused approach.

My personal endurance journey began in triathlon in 2017 and has evolved into ultra-endurance racing. I have completed multiple Ironman 70.3 races and Ironman Lanzarote, and in 2025 I undertook a double Ironman! I am also incredibly proud to have completed the Badlands Ultra Bike Race — an 820km self-supported ultra cycling event through the Spanish desert. These experiences have shaped my understanding of the physical and mental demands athletes face.

What drives my coaching philosophy is the belief that there is no substitute for personal and a human input to coaching. Generic plans cannot adapt to the realities of family, work, and life pressures. I prioritise flexibility, communication, and genuine support, ensuring athletes always have someone they can rely on for guidance, reassurance, and accountability.

I am passionate about helping athletes develop not only performance but resilience and confidence. I encourage a positive mindset and combine practical experience with sports physiology principles, supported by our in-house sports psychologist. Seeing athletes achieve goals they once thought were out of reach is the most rewarding part of coaching.

Before moving fully into endurance sport, I owned and ran a successful high-pressure business for 16-years. This experience gave me a deep understanding of stress management, time constraints, and mental resilience — all of which I now bring into my coaching to help athletes perform at their best while maintaining balance in their lives.

I am a co-founder and endurance coach at Norsem Endurance. My journey into endurance sport and coaching has been shaped by a blend of formal education, real-world leadership, and decades of lived experience under pressure.

I am a BTF-qualified triathlon coach with a BTEC National Diploma in Sports Studies and a Certificate of Higher Education in Sport Science and Management from Nottingham Trent University. Alongside this academic grounding, I spent 18-years serving as an infantry officer in the British Army, where performance, resilience, preparation, and leadership weren’t optional—they were non-negotiable. During this time, I also qualified as an Endurance Training Leader, responsible for building physical robustness and mental resilience in demanding environments.

Sport has been a constant throughout my life. I have over 20 years of endurance sport experience, including 15 years in triathlon, completing four full Ironman events, over 20 Ironman 70.3 races, and countless Olympic- and sprint-distance triathlons. I’ve competed at county level in athletics (sprinting and decathlon), qualified as an Alpine and Nordic ski instructor, and hold an FA Coaching Certificate—all of which inform how I coach movement, efficiency, and long-term athletic development.

My favourite race is Ironman Leeds—not just because of the course, but because it brings elite-level endurance sport back to Yorkshire, where I was born and raised. I’ve lived in the South West for the past decade, balancing training, coaching, and family life.

Outside of sport, I’m married with two young daughters and a slightly elderly (but still enthusiastic) cocker spaniel called Boe. I understand the reality of fitting serious training around work, family, fatigue, and life’s inevitable curveballs.

At Norsem Endurance, I coach athletes who want more than generic plans—people who value clarity, consistency, accountability, and performance built the right way. Everything I do as a coach is informed by what I’ve studied, what I’ve led, what I’ve raced, and what I’ve learned the hard way myself.

My name is Melissa Coyle and I am a registered Sport and Exercise Psychologist. 

I have been a practitioner for over 21 years working with elite, national and international athletes from a wide range of sport and exercise contexts; with specialisms in professional football, professional rugby, swimming, and triathlon. 

My approach to practice is centred around the needs of the athlete, and the human being; key elements of my work are developing confidence, reducing and controlling anxiety and negative emotions, and sustaining consistent, productive motivation to enhance performance and enjoyment in both training, and racing / competition.

Outside of work I am an avid hiker, swimmer and golfer, and live in the South West with my lovely family. 

I am a Certified Running Technique Specialist, a HCPC Registered Podiatrist and a Director of Fix My Run Frome.

I qualified as a Podiatrist in 1997 and since then I have worked across clinical and leadership roles in the NHS and privately, with a focus on biomechanics, footwear and rehabilitation and a clinical caseload of adults and children with complex needs and movement difficulties. I’ve always been fascinated by the biomechanics of movement and how the brain, nervous system and musculo-skeletal systems work together. The latest research shows that we can completely re-map how we use our bodies, even if we have been injured, and I’m living proof of that - I recovered from injury and re-learned how to run, thanks to the specialist training methods we use at FixMyRun! I am also a certified executive coach and passionate about all kinds of learning, so I really enjoy the privilege of getting to work with athletes at all levels as they learn how to use their bodies optimally, whether to recover from injury or for endurance, speed and achieving new goals.

Sports Therapist at Optimum Health & Sports Therapy