About Norsem Endurance

Norsem Endurance is a performance-focused triathlon coaching team built around one simple belief: great results come from coaching the whole athlete, not just prescribing training sessions. Our primary focus is triathlon coaching across all distances, but we also support athletes in other endurance sports including running, cycling, swimming, ultras, and sportives.

Athletes coached by Norsem work directly with BTF-qualified coaches who bring decades of real-world experience from both coaching and competing. Beyond one-to-one coaching, Norsem operates as a wider performance team, drawing on elite expertise in sports psychology, strength and conditioning, nutrition, sports therapy, and rehabilitation. We also have female coaches within the team who specialise in female-specific training considerations, ensuring advice reflects the unique physiological and hormonal demands of female athletes.

All coaching is grounded in our SHIFT framework — Social, Health, Inspiration, Finance, and Time — allowing training to be built around real lives, not idealised ones. We use data, structure, and modern tools where they add value, but always with human judgement at the centre. The result is coaching that is intelligent, supportive, and performance-driven — helping athletes train consistently, progress with purpose, and perform at their best.

Click on the video below for an overview on who we are and what we do.